Design 1 :
Echo with California's brand identity concept, the design associates California's 24 hours fitness concept together with a peppy, trendy and dynamic image. It strengthens the brand identity on the clock-design navigation bar and expresses a feeling of dynamic life style.




Design 2 :
In order to project California's dynamic and live image, the introduction emphasis the feeling of city dynamic and energy. It gives a sense of gymnastic feeling at the navigation box design.



Design 3 :
This design uses several characters to show human's energetic feeling. It reveals fitness spirit with vibrant sense of health, confident and self-esteem. Overall image projects California's modern and trendy image.